M. Louisa Locke’s Victorian San Francisco Mystery series had me hooked from the beginning, but her success is due to more than just her talent as a writer. She’s graciously shared her 2015 marketing plan with us. We can learn a lot from this dynamic self-publisher.
This report on how my plans for marketing in 2015 are working can be summed up in one word: Super. But for those who are interested––here is a little more detail.
Recap of Strategic Goals:
Recognizing that the Kindle Unlimited subscription service on Amazon was undermining the effectiveness of the Kindle Countdown 99 cent promotions for my books, I decided to:
- take my 3 full-length novels in my Victorian San Francisco Mystery series (Maids of Misfortune, Uneasy Spirits, Bloody Lessons) and my short story collection (Victorian San Francisco Stories) out of KDP Select
- upload these 4 books into other bookstores
- make the first book in my series, Maids of Misfortune, perma-free
- advertise Maids of Misfortune as free through a BookBub promotion.
By the middle of January I accomplished all of these goals.
- I uploaded my 4 books to Apple, Nook, Kobo, Page Foundry…
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Thanks Diana for sharing this valuable information. Amazon has a lot of writers confused
when they first begin to sell. This gives some insight ahead of time.
There’s a lot of good information out there. It’s just a matter of combing through it.
This is the simplest plan I’ve ever seen, with proven results – I love it! Now I just have to write three more books . . .
We’re waiting for more of Rory’s adventures!
Thanks for passing this on, Diana. It is so helpful and interesting to see what is working for others.
I trust what she says. She’s always done really well with her books.
If you are a member of the Writer’s Market or have a subscription to the Writer’s Digest (something I would recommend for every writer), this month;s issue is all about marketing and self promotion! This blog post reds like an article from the magazine!
I heard about a similar marketing plan at a meeting the other day. I like it.
This certainly is a great marketing plan, for sure! Lots of work behind it all!
It’s nice when someone else figures it out first.