Pivot Post Update

M. Louisa Locke’s Victorian San Francisco Mystery series had me hooked from the beginning, but her success is due to more than just her talent as a writer. She’s graciously shared her 2015 marketing plan with us. We can learn a lot from this dynamic self-publisher.

M. Louisa Locke

550px-Balloons-aj.svgThis  report on how my plans for marketing in 2015 are working can be summed up in one word: Super. But for those who are interested––here is a little more detail.

Recap of Strategic Goals:

Recognizing that the Kindle Unlimited subscription service on Amazon was undermining the effectiveness of the Kindle Countdown 99 cent promotions for my books, I decided to:

  • take my 3 full-length novels in my Victorian San Francisco Mystery series (Maids of Misfortune, Uneasy Spirits, Bloody Lessons) and my short story collection (Victorian San Francisco Stories) out of KDP Select
  • upload these 4 books into other bookstores
  • make the first book in my series, Maids of Misfortune, perma-free
  • advertise Maids of Misfortune as free through a BookBub promotion.

By the middle of January I accomplished all of these goals.

  • I uploaded my 4 books to Apple, Nook, Kobo, Page Foundry…

View original post 925 more words

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About Diana Douglas

Diana Douglas, author. Coorganizer of the Arizona Novel Writers Workshop. Member Arizona Historical Novel Society, Member BooksGoSocial Authors, Transplanted Texan. http://www.meetup.com/Arizona-Writers-Workshop-com http://twitter.com/#!/themodernscribe
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10 Responses to Pivot Post Update

  1. charmibee says:

    Thanks Diana for sharing this valuable information. Amazon has a lot of writers confused
    when they first begin to sell. This gives some insight ahead of time.

  2. Liz Marshall says:

    This is the simplest plan I’ve ever seen, with proven results – I love it! Now I just have to write three more books . . .

  3. David Waid says:

    Thanks for passing this on, Diana. It is so helpful and interesting to see what is working for others.

  4. If you are a member of the Writer’s Market or have a subscription to the Writer’s Digest (something I would recommend for every writer), this month;s issue is all about marketing and self promotion! This blog post reds like an article from the magazine!

  5. Jack Flacco says:

    This certainly is a great marketing plan, for sure! Lots of work behind it all!

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