Writers In The Storm is one of my favorite blogs. This week, their guest, literary attorney Susan Spann, blogs about the importance of comparing your books to similar works that have done well in the market place.

Writers In The Storm Blog

susanspannWriters In The Storm welcomes back literary lawyer, Susan Spann with her next installment of her blog series on the author’s business plan.

By Susan Spann

Thank you for joining me again on our trek through writing an author business plan!

Last month’s installment looked at The Three Stages of Author Marketing. Now, as 2012 draws to a close, we’re moving on to Competitive Analysis – the fourth section of the author business plan.

“Competitive Analysis” means examining your work and comparing it to similar books in the marketplace.

When comparing, look for your strengths and weaknesses. Once you’ve identified them (and all books do have both), brainstorm ways to enhance your strong points and minimize the reasons a buyer would bypass your book in favor of another.

Let’s talk about how to do it.

Step 1: Identify similar works.

As an author, you need to read…

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About Diana Douglas

Diana Douglas, author. Coorganizer of the Arizona Novel Writers Workshop. Member Arizona Historical Novel Society, Member BooksGoSocial Authors, Transplanted Texan. http://www.meetup.com/Arizona-Writers-Workshop-com http://twitter.com/#!/themodernscribe
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4 Responses to

  1. Thanks, Diana. I signed up to follow this blog. Looks perfect as I venture out as a new author!

  2. Kaye Munroe says:

    Thanks for introducing me to this blog. I’m interested in learning all I can.

  3. As usual Diana excellent post for writers! Thanks so much for the info. We just left Writers in the Storm and are taking notes like crazy.

  4. It’s a great site, isn’t it? I wish I’d found it earlier.

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