Writers In The Storm is one of my favorite blogs. This week, their guest, literary attorney Susan Spann, blogs about the importance of comparing your books to similar works that have done well in the market place.
Writers In The Storm welcomes back literary lawyer, Susan Spann with her next installment of her blog series on the author’s business plan.
By Susan Spann
Thank you for joining me again on our trek through writing an author business plan!
Last month’s installment looked at The Three Stages of Author Marketing. Now, as 2012 draws to a close, we’re moving on to Competitive Analysis – the fourth section of the author business plan.
“Competitive Analysis” means examining your work and comparing it to similar books in the marketplace.
When comparing, look for your strengths and weaknesses. Once you’ve identified them (and all books do have both), brainstorm ways to enhance your strong points and minimize the reasons a buyer would bypass your book in favor of another.
Let’s talk about how to do it.
Step 1: Identify similar works.
As an author, you need to read…
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